Is Apple Taking Over Your App Category?

Rumors, rumors! We usually don’t like to indulge in them and moreover wouldn’t want this blog to become a place of guesses and wishes. However, there sometimes seem to be the kind of “news” that, even though rumors, seem to be quite relevant for iPhone app developers in general – regarding product and marketing. And so we just felt compelled to do it: here’s another round of “Is Apple Taking Over Your App Category?” .

Not to imply that Apple is becoming an app-product company, but it seems to position itself strategically in some app categories. After taking steps to strengthen their gaming know-how, MacRumors.com now reports a job listing in which Apple is specifically looking for a software engineer for it’s built in maps app. Sure, if anything, this should be good news, right? There are so many maps and navigation services out there, Apple strengthening its infrastructure to support these kind of services is great news. Or maybe, they are even taking steps in the Google direction? Or this is all about being able to compete with Google wherever deemed necessary? Apple just recently acquired Placebase, a mapping company.

Before the guessing gets out of hand, we sure hope Apple will use its competence to enable third party developers and not to compete with them. Otherwise, not only would they make for a pretty strong competitor, they would also be able to exclude the services they see as competition or the like.

Is Apple Taking Over Your App Category?

Rumors, rumors! We usually don’t like to indulge in them and moreover wouldn’t want this blog to become a place of guesses and wishes. However, there sometimes seem to be the kind of “news” that, even though rumors, seem to be quite relevant for iPhone app developers in general – regarding product and marketing. And so we just felt compelled to do it: here’s another round of “Is Apple Taking Over Your App Category?” .

Not to imply that Apple is becoming an app-product company, but it seems to position itself strategically in some app categories. After taking steps to strengthen their gaming know-how, MacRumors.com now reports a job listing in which Apple is specifically looking for a software engineer for it’s built in maps app. Sure, if anything, this should be good news, right? There are so many maps and navigation services out there, Apple strengthening its infrastructure to support these kind of services is great news. Or maybe, they are even taking steps in the Google direction? Or this is all about being able to compete with Google wherever deemed necessary? Apple just recently acquired Placebase, a mapping company.

Before the guessing gets out of hand, we sure hope Apple will use its competence to enable third party developers and not to compete with them. Otherwise, not only would they make for a pretty strong competitor, they would also be able to exclude the services they see as competition or the like.

iPhone News Of The Week

Yet another exciting week in the iPhone universe comes to an end. No internet connection for the last seven days? Here’s what you have missed:

 
Enjoy the weekend!

iPhone News Of The Week

Yet another exciting week in the iPhone universe comes to an end. No internet connection for the last seven days? Here’s what you have missed:

 
Enjoy the weekend!

There Are No Mobile Marketing Experts, Yet

This blog entry reflects an opinion only, or maybe it is just an open question. If so, then our question would be: are there any mobile marketing experts out there? And if there are, how much of their knowledge will be viable in 6 months or a year from now? Furthermore, does anybody have more than a guess on what exactly will happen in the mobile industry in the next years?

The reason why we ask ourself this question is because we find articles on mobile marketing and app marketing on a daily basis, often written by so called experts. And we are not doubting that there certainly are experts. However, it sometimes seems overlooked how young this sector and industry still is. Calling some people “experts” and others “novices” implies that there is a huge gap between knowing and not knowing how to work the mobile channel to your advantage. And frankly, yes there probably is a gap and it is getting bigger every day. But in a time where new ad formats seem to be popping up on a regular basis and statistics on mobile usage and user behavior are barely reliable, the knowledge-advantage cannot be too big, right?

At apprupt we want to basically help you with distributing your app and doing so wisely. From the start we have been focusing on “learnings to be made” and talked about an industry that is just at the beginning of a huge mobile (and app) wave. Of course, this is an opinion too, though it refers to a relatively probable prediction. It is safe to say that no matter what you think the future of marketing your app will be, the time to learn and productively progress is now. Become an expert while you still have the (relatively easy) chance.

There Are No Mobile Marketing Experts, Yet

This blog entry reflects an opinion only, or maybe it is just an open question. If so, then our question would be: are there any mobile marketing experts out there? And if there are, how much of their knowledge will be viable in 6 months or a year from now? Furthermore, does anybody have more than a guess on what exactly will happen in the mobile industry in the next years?

The reason why we ask ourself this question is because we find articles on mobile marketing and app marketing on a daily basis, often written by so called experts. And we are not doubting that there certainly are experts. However, it sometimes seems overlooked how young this sector and industry still is. Calling some people “experts” and others “novices” implies that there is a huge gap between knowing and not knowing how to work the mobile channel to your advantage. And frankly, yes there probably is a gap and it is getting bigger every day. But in a time where new ad formats seem to be popping up on a regular basis and statistics on mobile usage and user behavior are barely reliable, the knowledge-advantage cannot be too big, right?

At apprupt we want to basically help you with distributing your app and doing so wisely. From the start we have been focusing on “learnings to be made” and talked about an industry that is just at the beginning of a huge mobile (and app) wave. Of course, this is an opinion too, though it refers to a relatively probable prediction. It is safe to say that no matter what you think the future of marketing your app will be, the time to learn and productively progress is now. Become an expert while you still have the (relatively easy) chance.

Augmented Reality Will Augment Your Business Reality – Maybe

This is a little off topic as it concerns the ‘product’ rather than the app marketing aspects of building and selling mobile apps – yes, we are talking about augmented reality. We just came across this article, which states that, according to Juniper, in 2014 augmented reality services will be a 732 Million US-Dollar market. Impressive, although we’ll have to wait through 2010, in which augmented reality services are projected to reach a tiny 2 million in market size (would be great for one single company).

The size of the market implies, as also stated on this blog before, that we are really just at the beginning of a huge mobile wave. Maybe it shouldn’t even be called mobile. Mobile is what enables these augmented reality services just like the internet and location do with mobile services we are seing right now. But really, augmented reality takes mobile a step further. It adds a digital component to an individual’s reality, thus not only taking the immedeate reality (location, surroundings) into account but actually changing the way individuals perceive their environment – at least this is the vision.

In the end, this might not be that much off topic: the article also mentions the great possibilities for brand and retail marketing and the potential to charge higher CPMs, CPCs and the like due to the increased relevance of any given advertisement. So we will probably see some augmented reality component be added to the majority of apps, just as is the case with location right now. Bottom line, although it will take time, this is a huge chance for app (traffic) monetization. So to those of you relying on advertising for app monetisation: hang in there, we’re on the way up :)

apprupt At The European Tech Tour Web And Mobility Summit

Tech Tour Top 25 Company Last week apprupt had the chance to spend two great and inspiring days at the Web and Mobility Summit of the European Tech Tour. The European Tech Tour has the goal to gather the best emerging European companies in a given industry sector – apprupt was one of 25 companies who were invited to the event to speak in front of a selected group of investors, entrepreneurs and other industry players. We were chosen out of more than 400 companies which applied to attend.

The event itself was inspiring and very well organized, apprupt co-founder Jascha Samadi held a presentation on apprupt and I myself was able to attend a panel on “where do all the advertising dollars go?”. We also met a lot of industry-savvy mobile-enthusiasts and other entrepreneurs. It was great sharing thoughts and ideas with such a selected group of people over the course of two days. Although not all start-ups were from the mobile sector, from talking to those that know something about the space, it was clear that the future for mobile is a bright one – regarding apps, mobile web as well as mobile advertising. Though this might sound like common sense to you, it is always great to see that we are just at the beginning of the mobile revolution and a lot of bright entrepreneurs are working on making mobile happen today and tomorrow.

Among the start-ups that attended the event were cavi, kaufda, plista and studentsn. Next event on our list is the German iPhone Developer Conference – see you there?

apprupt At The European Tech Tour Web And Mobility Summit

Tech Tour Top 25 Company Last week apprupt had the chance to spend two great and inspiring days at the Web and Mobility Summit of the European Tech Tour. The European Tech Tour has the goal to gather the best emerging European companies in a given industry sector – apprupt was one of 25 companies who were invited to the event to speak in front of a selected group of investors, entrepreneurs and other industry players. We were chosen out of more than 400 companies which applied to attend.

The event itself was inspiring and very well organized, apprupt co-founder Jascha Samadi held a presentation on apprupt and I myself was able to attend a panel on “where do all the advertising dollars go?”. We also met a lot of industry-savvy mobile-enthusiasts and other entrepreneurs. It was great sharing thoughts and ideas with such a selected group of people over the course of two days. Although not all start-ups were from the mobile sector, from talking to those that know something about the space, it was clear that the future for mobile is a bright one – regarding apps, mobile web as well as mobile advertising. Though this might sound like common sense to you, it is always great to see that we are just at the beginning of the mobile revolution and a lot of bright entrepreneurs are working on making mobile happen today and tomorrow.

Among the start-ups that attended the event were cavi, kaufda, plista and studentsn. Next event on our list is the German iPhone Developer Conference – see you there?

App vs. Web

The “app vs. web” discussion is a rather complex one and we wouldn’t want to get into the topic of whether the future lies with native or web-based apps and traffic (or maybe both). Additionally, in the short term, this probably isn’t of relevance to app developers out there. However, it is apparent how few web sites out there have a mobile (just mobile, not even device specific) optimized version of their online site. Additionally, without naming anyone in specific, it sometimes seems some companies rather build an app-version of their website instead of creating a simple mobile site. It thus might appear as if mobile web traffic was not relevant for any kind of marketing.

Whatever the case, mobile websites are relatively easy to create and will in the short term probably see an increase in usage (if they are usable). And admob’s recent findings – although of course slightly biased – make clear that there is at least one correlation between apps and mobile web usage. The data implies that about 75% of all smartphone web traffic is made up by either Apple or Android devices and in fact 55% of overall traffic is made up by iPhone OS. The combination of smartphones (thus rich browsing capabilities) with unlimited data plans is probably a main reason for these numbers.

Most important for you: those devices leading in mobile web traffic also lead in app downloads, with the iPhone as a clear leader regarding any kind of key figure.

Why could this be relevant for your marketing? Well, the data implies that in the future mobile websites will be relevant for your app marketing not only because the devices that you build your apps for are the ones most widely used for smartphone web browsing (or web browsing overall) but also because you can target certain devices or device-specifics via mobile web browsers. On top of that, it means that wherever your target group might be browsing, they are highly prone and used to downloading apps.

Knowing where and when to market on the mobile web might be an invaluable knowledge for the success of your app performance and thus your app business.