We are proud to announce another success story:
The myTaxi iPhone App has climbed on TOP position of app store category ‘productivity’ – beeing supported by a geo-targeted ad campaign within apprupt’s mobile premium network.
Moreover ‘Intelligent Apps’, that has developed the myTaxi app, found out, that those users, who downloaded the app via our premium network actually use the app’s service three times more often than users that downloaded the app via other channels. It’s another important signal, that app downloads via our contextual app recommendation formats within premium mobile destinations cause a sustainable usage of apps and therefore are of higher value than downloads via other destinations.
We provide more information in our press release (in German).