We have recently gone live with the ‘Performance Network’, our affiliate network for iPhone apps and must say that it is off to quite a good start – not only because GoMo News and Mobile Marketing Magazine wrote about us (thank you). Although we do not want to reveal any numbers yet, developer registrations have clearly taken off these last days.

For those of you wondering why they cannot enter the Performance Network on apprupt.com, this area will be available as soon as your app is live on the App Store with our tracking library included. You will then be able to see reports for your app(s) as well a check your account balance and complete payments.

Furthermore, the new year will bring some changes to this blog. We will do less posts a week and try to cover a less broad range of topics and more information coming with each post. We want this blog to be helpful as a source of guidance and information on a few topics, but not as an app-news ticker.

These are the topics we want to focus on:

• App Marketing: Statistics and numbers (conversions etc.), experiences (channels) and outlooks (trends)
• Product Marketing: General marketing trends an how they might relate to mobile apps
• Market data: trends and stats
• apprupt: anything concerning ourselves, from new features to official announcements

 
We are looking to an exciting 2010 for mobile and for apprupt – so stay tuned!