Time for a developer insight talk, hopefully the first in a series of short three-question interviews with apprupt Performance Analytics users on this blog.
We’d like to kick it off with INTENIUM. INTENIUM is one of the leading distributors of casual games and just released their first iPhone app WICKIE, which went straight into the Top 10 on the German App Store. Here is what they have to say:
Tell us about you, your company and the type of apps you offer.
INTENIUM Console, founded in 2009 as a subsidiary of the Hamburg-based INTENIUM GmbH, which is one of the most successful publishers of Casual Games in Europe. INTENIUM Console focuses on development, marketing and sales of games for Smartphones and game consoles. (www.intenium.de).
On the iPhone INTENIUM offers casual games that appeal to a broad audience and that deliver fun to everyone. Games like WICKIE (fun Viking game for kids and their parents) and DIAMOND DROP (the iPhone version of an international match-three hit on PC) at the moment with more exciting titles coming early next year.
What kind of marketing/promotion have you done for your app(s). Any insights on what worked and what did not?
The key to success is to be featured on the App Store. To reach this, a good PR or a strong brand is important. WICKIE is a strong brand that has its own legs, but games without brands need heavy and clever PR. And of course, daily analysis of sales trends and proper price points selection during different stages of the life-cycle.
In general: any tips for creating and promoting an iPhone app? What would you say are the most important things to consider?
The best thing to have is a good game. Quality sells! Second, know your target audience and the markets you want to be in. Get those two aspects together and make a game that has a certain quality for your audience and you will succeed! Make people love your game – then you will have better ranking.
WICKIE was a perfect match for the German market and parents who want a game to play with their children on the iPhone or to keep the kids calm while they are working. 
