The list of possible things you could and can do to increase your sales performance is long but still appears somehow narrow.

No matter what you decide to do, one thing we know for sure is the big impact being listed in the overall and category rankings of the App Store can have on sales. This effect starts kicking in once you have entered the Top 100 of the respective list, as overall visibility and accessibility of your product increases. Of course, the higher you rise in the top lists, the more visibility and sales you gain.

So in our opinion it is of utmost importance for you to know not only when you have entered the top 100, but also how far you are away from entering it. Having an app ranked 105 or 405 makes a big difference in terms of how active you should get to increase your app sales – even if just for a day or two.

Being on the verge to enter a top list means it might just need a little push for your app sales to get exponentially more out of your marketing than you would have otherwise.

For this reason we include a TOP 400 ranking in our app reporting and connect it to your marketing efforts. With this, not only do you have the ability to better time your marketing activities, but also gain knowledge on which channels to focus on first to get the best performance out of your efforts. This is what it looks like:

The apprupt App Marketing Performance and Ranking Reporting

We hope you like it – let us know what you think!