Kommentare zu: App PR Is App Marketing Without A Budget, Isn’t It? http://www.apprupt.com/blog/opinion/app-pr-is-app-marketing-without-a-budget-isnt-it.html Publish to Proft Wed, 27 Jan 2010 19:29:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Von: Kjell Fischer http://www.apprupt.com/blog/opinion/app-pr-is-app-marketing-without-a-budget-isnt-it.html/comment-page-1#comment-23 Kjell Fischer Wed, 11 Nov 2009 22:48:34 +0000 /blog/?p=256#comment-23 Wow, that's what I call coverage - how many people did it take to get that much PR? So basically you are saying PR is good, but only for the launch, afterwards it doesn't pay off that much? Wow, that’s what I call coverage – how many people did it take to get that much PR?

So basically you are saying PR is good, but only for the launch, afterwards it doesn’t pay off that much?

]]> Von: Jon Myers http://www.apprupt.com/blog/opinion/app-pr-is-app-marketing-without-a-budget-isnt-it.html/comment-page-1#comment-22 Jon Myers Wed, 11 Nov 2009 15:53:43 +0000 /blog/?p=256#comment-22 We've had quite a bit of experience with both app marketing and app PR for the release of our game Cornhole All-Stars. Our app was featured on many tech sites, app specific sites and review sites. Additionally, we had two separate write ups by the Wall Street Journal, two television appearances and some regional print media coverage. All this attention was due to our internal PR efforts. Unfortunately, this media coverage did very little to directly translate into sales. After speaking to lots of other app developers who've had a similar experience I'm convinced that the bulk of app marketing and PR efforts should be focused on pre-marketing and the launch. If you're fortunate enough to get any momentum at launch you have to push on it as hard as possible and try to sustain the momentum. We’ve had quite a bit of experience with both app marketing and app PR for the release of our game Cornhole All-Stars.

Our app was featured on many tech sites, app specific sites and review sites. Additionally, we had two separate write ups by the Wall Street Journal, two television appearances and some regional print media coverage.

All this attention was due to our internal PR efforts.

Unfortunately, this media coverage did very little to directly translate into sales.

After speaking to lots of other app developers who’ve had a similar experience I’m convinced that the bulk of app marketing and PR efforts should be focused on pre-marketing and the launch.

If you’re fortunate enough to get any momentum at launch you have to push on it as hard as possible and try to sustain the momentum.

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