We know, we should do a list of our own for trends we see for 2010 with regard to mobile and app. But once a while we come across an interesting piece of content that seems to sum up many trends pretty well – although the specific numbers somewhat differ from other studies. Anyway, this one is by Mobile Marketer – here is a short recap of what we find most noteworthy in it:

• The mobile web is growing – that is a given, but the numbers are quite interesting: More than 100 million unique users in the U.S. – mobile will most probably reach 50% of all wired Web users in 2010
• Web and app – looks like it’s not web vs. app: advertisers will invest in mobile websites as well as apps in 2010. While in 2009 many brand campaigns sent their users to mobile websites, about 35-40 percent of campaigns will now direct their users to an app.
• M-commerce and retail – interesting stats: in a Deloitte study, 55 percent of participants said they will use their mobile device to find specific stores, while 45 will research prices, 40 percent will find out about product specifics and 32 percent will search for coupons and discounts. Rather sounds like mobile search, offline retail.
• All against Apple – Android and RIM are on the rise. No more to add from our side.
• Location, location, location! – location itself is nothing new, but the data mining and usage of this data to target specific customers with marketing will likely increase. An interesting angle – time to start asking your user for his or her whereabouts?
• Search – yes, mobile search. This so far seems to be a completely unutilized field, with only few players in the market. But just like online, mobile search might be your future traffic driver. So stay with it.

 
There are some more interesting trends and numbers in the article (you can find it here), though many of them refer to mobile marketing and data from Millennial Media, so it might be slightly biased.