“It’s all about location” is a phrase all of us have heard before and is also a rule that we know to be true when it comes to selling and marketing a product (usually related to retailers or business selling physical goods). Of course, what has been proven to be true many times in the “real world” has to be true for mobile and apps in a similar kind of fashion. This article suggests just that, only that with mobile (and mobile apps) it will be about integrating location into your product so that it enhances the quality of the service by combining its basic purpose with immediate environmental relevance.

Indeed, if we look at the numbers (or just apply logic), it seems location will not only be an additional feature or upside, but rather will become something that is a product itself. Agree?

The possibilities are interesting at least, very useful and awesome at best. The before mentioned article names examples of mobile services and how they could be elevated by adding a little global positioning to them, like cooking apps that show recipes from the neighbourhood or apps displaying music that’s being played in the surrounding area and is similar to your taste.

Whether or not you think location will be needed as an integral part of any app or mobile service in the future, from looking at the raw data, it becomes clear that location will in fact be a very relevant feature in the future and will in many cases allow for new kind of services to be rolled out.

But, equally important, will be the impact this will have on how products are being purchased. If location is a big part of anything mobile, then new channels will open up for marketing. These channels will be location aware, but will also have to take the classical marketing metrics (like demographics) into account. And of course, localization of product and marketing itself is not at all something new.

Location will add a new dimension to marketing. It will make it more complex, but has the huge potential upside of being exponentially more relevant. For us this may be something that will be added feature-wise regarding apprupt Performance Analytics. For app developers it has lots of implications for product development. And it bears a lot of potential for effective marketing and customer acquisition. We aim to help you with that.