If you look at our website today you will notice some changes. We are excited to announce the “apprupt Performance Network”, which is an affiliate networks for mobile apps. We are launching this first beta version of the platform, but have been working on the Performance Network for the entire year of 2009.
We wanted to launch the platform before Christmas, but will add a lot more functionality in January. We call this our “unofficial launch”, as not all functionalities are available as of yet– so far you are able to sign up, download and integrate our download tracking library as well as integrate your app into our partner network. Functionalities like adding funds and getting download reports will be available in January.
What is the apprupt Performance Network?
As already mentioned, the Performance Network is basically an affiliate network for mobile apps – as of now we are offering distribution for iPhone apps, but will be adding other platforms in the future.
The Performance Network consists of wide-reaching partner sites (mobile websites as well as apps) that distribute the applications via an “App Store”, which is integrated within the partners existing site. The user sees a pre-selection of relevant apps and app reviews that link to the detail page of the app in the Apple App Store where the app can then be downloaded as usual.
You can find more information on the partner network here. We are proud to say that it consists of some of the most wide-reaching German mobile websites and we plan on extending the network to other countries in 2010.
We call it an “affiliate network” because we distribute apps on a performance basis, meaning developers may integrate their app into the apprupt partner network on a pay per download basis.
Developers pay 0,35 € per brokered download or 30% of the net revenues, depending on which is higher. We think this is a very fair price and there is no risk attached to it, as developers will know up-front how much they pay for one download.
Why Do We Think The Performance Network Is Useful?
As also mentioned on this blog before, we think the main problem for developers (and their apps) as well as users regarding a centralized App Store is that they are unable to find each other. If an app is not in the Top 25 or Top 50 of a certain category it basically disappears in the App Store and most probably won’t be discovered by those users that might have downloaded and liked it. Additionally, there are no adequate means for developers to do marketing for their apps.
Besides trying to get some press coverage or the product spreading itself virally, what are the options? There are not many, and those that exist (buying reach/clicks) do not work for the bulk of developers out there, which means they overpay for customer acquisition. We want to change that.
We want to help users find great apps and developers to get to their target group and increase downloads. We also want to give publishers a chance to monetize existing traffic with content that is relevant to their users – and we think we are on the right track with what we have launched today.
We will not be blogging during the Christmas days, but will be back before New Years Eve with some updates. Until then, please take a look at our website, give us your thoughts and feedback in the comments or contact us directly.
And of course, developers as well as publishers: become part of our network!
We wish you a Merry Christmas and great holidays!