We’ve quite interesting research news from our network: We sorted out that due to the natural disaster in Japan, mobile traffic in Germany heavily increased during the last couple of days. As our network amongst other includes 6 out of the Top 8 news & editorial mobile apps in terms of reach these figures seem to be very siginificant. Some of the key messages:

On a weekly basis we found out that mobile page impressions increased by 25% in our network, with growth of editorial titles reaching even 30%.

Looking back over the past two years this is by far the most significant growth within such a short period of time. Also very interesting is the fact, that traffic within editorial environments which was generated via iOS devices has even increased by up to 51% week over week.

These stats show very explicit how powerful the mobile channel already has become when it comes to quick and immediate acquisition of information. Data were allocated internally within our mobile premium network.