In cooperation with its publisher partners Handelsblatt and freenet, apprupt supports the donation campaign of the German Red Cross for the victims of the earthquake in Japan. Donation links are displayed at the bottom of the article pages on the mobile-enabled websites of Handelsblatt and freenet. By clicking the link, givers send a SMS worth 5 € to 81190. Thanks for your contribution!
We’ve quite interesting research news from our network: We sorted out that due to the natural disaster in Japan, mobile traffic in Germany heavily increased during the last couple of days. As our network amongst other includes 6 out of the Top 8 news & editorial mobile apps in terms of reach these figures seem to be very siginificant. Some of the key messages:
On a weekly basis we found out that mobile page impressions increased by 25% in our network, with growth of editorial titles reaching even 30%.
Looking back over the past two years this is by far the most significant growth within such a short period of time. Also very interesting is the fact, that traffic within editorial environments which was generated via iOS devices has even increased by up to 51% week over week.
These stats show very explicit how powerful the mobile channel already has become when it comes to quick and immediate acquisition of information. Data were allocated internally within our mobile premium network.
We will take part in a couple of prestigious industry conferences in April and May being major sponsor as well as giving several lectures on Mobile Advertising. You can listen to us at leading trade fair Internet World Fachmesse & Congress (Munich), at renowned Online Marketing Forum (Düsseldorf, Munich) as well as at Mobile Publishing Masterclass which takes place in London. More information to be provided in our press release.
Great news today:
We’ve just been awarded the European Seal of E-Excellence in Silver on the occasion of world’s leading IT trade fair & exposition CeBIT in Hanover. Especially we’re proud to be awarded at the first attempt! With the seal the EMF and its partner associations reward ICT and Digital Media companies with an excellent track record in innovation marketing.