Network research: Mobile Traffic in Germany shows large fluctuations throughout the day

The number of iPhone User surfing the web usage is subject to considerable fluctuations throughout the day. apprupt has identified two peak times: On weekdays, there is a particularly high number of mobile web users between 7 and 9am during ‘drive time’ as well as between 7 and 9pm. We also discovered that Sunday is by far the day with the most iPhone Unique Users at all.

Infographics to be downloaded here.

For more information to the study’s findings see the press release.

Finalist of 2011 Red Herring Top 100 Europe Award

Fantastic news today! apprupt is of the finalists for this years Red Herring Top 100 Europe Award. Solely with the nomination apprupt is already one of the most promising technology companies in Europe business.

Kjell Fischer, Managing Director and Co-Founder of apprupt, comments on this: “The fact, that we are already nominated for this prestigious award clearly shows that we have strongly positioned our products and solutions as well as the company itself in the mobile ecosystem. The nomination means a lot to us, especially at this point in time where we are expanding our business to a broader range of advertiser customers and other markets.”

More information provided in the press release.

apprupt sponsors BizSpark App Award

We are happy to announce a sponsorship for the Microsoft BizSpark App Award. Check out the details:

You are BizSpark startup and searching for new ways for your optimum positioning in the market?

Join in Windows Phone 7 App Award und seize the chance to win a couple of attractive marketing packages for your startup.

The BEST app and the startup, developing the MOST apps until the promotion deadline ends, will be awarded!

Both winners are enabled to market their apps in apprupts mobile premium networkworth 2,000 € in total. In addition you can win a Microsoft Marketing Push and much more…

Join in and win! Visit BizSpark website for more information.

Good luck!

New advertising formats for the mobile market – it’s all about Performance!

apprupt brings new mobile advertising formats into the market. This means that now even advertisers without an app can use apprupt’s extensive network of mobile premium publishers to advertise their products and brands in a performance-orientated manner. At the heart of this new initiative are the advertising solutions Pocket Ad and Click-To-Call / SMS. Apprupt – the premium performance network for mobile advertising, is proud to announce two brand new mobile advertising formats. Designed to optimise performance and lead generation, Pocket Ad and Click-to-X solutions provide an attractive alternative to standard mobile banner advertising.

Pocket Ad

Click-to-SMS

More information are provided in the press release.