apprupt sponsors PHP Unconference in Hamburg

Like last year apprupt again sponsors the PHP Unconference in Hamburg. Here, briefly, a few details about the event:

On 10th and 11th September 2011 the PHP Unconference takes place already for the fifth time – the event is a community meeting of the PHP User Group Hamburg to share information about the PHP programming language and related web technologies.

More information at www.php-unconference.de

New special interest environments for our network

After the launch of Windows Mobile 7 as a third mobile plattform in our network next to iOS und Android last week, we are proud to announce today a series of new premium environments for our network:

Through a co-operation with IDG Business Media GmbH, we are expanding our network by in total eight new mobile environments – each of the mobile web sites as well as the iPhone apps of business decision-makers and IT titles Computerwoche, TecChannel, CIO & CFOworld have all integrated our Contvertising ad format. Advertisers now reach even more interesting special interest audiences with a campaign booking in our premium network.

Apprupt’s advertising formats, which are marked as ‘App Tip’, are primarily integrated on the homepages as well as beneath the articles.

Further information about the new partnership will be provided in the press release.

apprupt sponsors Mobile National Day in Hamburg

Sven Samplatzki, Director of Business Development D-A-CH at apprupt, will give a lecture at ‘Mobile National Day’ on 7th September in Hamburg. The popular conference will already be held for the 6th time in Hamburg. This year’s motto: “Mobile couponing, and the new LBS apps strategies.”

apprupt supports Mobile National Day both as a sponsor and with a speech. In his lecture titled “iPad & Co. – added value for users and revenue potential of tablet formats” Sven Samplatzki will primarily show up existing tablet advertising formats and also outline the requirements of tablet advertising from a user’s point of view. Other high-profile speakers, such prestigious as of stern.de, BILD and Tomorrow Focus provide a diversified and exciting conference program.

Tickets can be purchased here.

New mobile platform launched in our network – TV SPIELFILM App the first Windows Phone 7 environment

The Windows Phone 7 app from TV SPIELFILM is the first publisher environment of new mobile platform in our network. Besides the TV SPIELFILM iPhone app, which is one of the widest reaching mobile environments in Germany, the WP7 app is the second mobile environment of TV Spielfilm, we have equipped with our Contvertising format, where the users are recommended interesting and relevant apps and other mobile products. In the WP7 app the formats are integrated e.g. on the app’s homepage directly within the programm list.

Moreover, in a few days, our integrations also go live within the TV SPIELFILM Android App. All in all we cover all major mobile environments of TV SPIELFILM.

With the new WP7 environment we are now also offering all appvertisers and developers to market their WP7 apps in a performance-oriented manner while at the same time enjoying high reach within premium environments.

More information provided in our press release.