When is mobile advertising at its most effective: when are mobile users more attuned and receptive to mobile brand offerings? This is the question that apprupt was investigating in its analysis of conversion rates from mobile advertising campaigns in its advertising network. For advertisers looking to succeed in the mobile channel, there are new options for campaign optimisation based on the increased figures.
Weekdays: 3 CVR-Peaks
- high CVR at drivetime (around 8 am)
- the same at lunchtime (11 am – 1 pm)
- and couchtime (7 pm – 11 pm) – at couchtime mobile advertising it most effective, because mobile usage rises in the evening (60% of all conversions were generated within these 4 hours)
Weekend: 3 CVR-Peaks
- in the morning, we register a first strong increase in CVR
- especially at noon the CVR is strong
- A clear decrease during “family time” to record (morning, afternoon)
- During couch time again a very high CVR (49% increase from 6 pm to 11 pm)
Download infographic here.
On May 24, the mobile world will be focused on Austria – in the historic capital Vienna everything turns to the future theme par excellence: mobile advertising. Our CEO & Founder Jascha Samadi will showcase on the “Opportunities and challenges of the mobile advertising market.” In addition to the lecture Jascha Samadi will also participate in a panel discussion with Philip Roth and Robert Stone. The panel will be moderated by mobile expert Florian Brandt.
9:45 am-10:10 am “Opportunities and challenges in the mobile advertising market”
Jascha Samadi, Founder & Co-CEO apprupt GmbH
11.20 am -11.50 am Panel discussion
Panel members: Jascha Samadi, Philipp Roth, Robert Bodenstein
Moderation: Florian Brandt, Publisher Mobile Marketing Welt, Hamburg
About Mobile Marketing Innovation Day
The Mobile Marketing Innovation Day is a conference for industry pioneers. It’s an ideal networking platform for providers and users of digital media. Knowledge, inspiration and networking are top priority at Mobile Marketing Innovation Day.
Don’t miss the Mobile Marketing Innovation Day!
We are looking forward to a great day in Vienna!