Since the beginning of December, we’ ve got another new employee on board in our IT department. Tobias Meergarten joined our team as Project Manager. Tobias comes from TRADIZIO GmbH, where he served as Senior Project Manager and Head of IT & Development. Previously the engineer of technical computer science worked ten years as a team leader at RATIO Entwicklungen GmbH.
Dear Tobias, welcome to apprupt and have a good start!
We welcome two new colleagues in our Business Development team:
The marketing expert Jeannine Langer has been installed as a Business Development Manager since March. She is responsible for the support of existing publisher partnerships and provides assistance in the acquisition of new publisher partners. The 29-year-old Jeannine holds a Master in International Marketing Strategy. Her previous position was as Performance Marketing Manager at sg media + marketing GmbH.
Sebastian Förtsch has been a Junior Business Development Manager for apprupt since 16 April. In this position, he will provide assistance in the areas of publisher support and international market monitoring. The 25-year-old studied Media Engineering at Hamburg University of Applied Sciences (HAW) and until recently he worked as a Stereoscopic Assistant at Chroma Film & TV GmbH & CO. KG.
We are excited to welcome a new face in our company: Stefanie Engstler is now supporting us in Direct Sales as a Junior Category Manager. Stefanie brings in expertise in International Business, Marketing and Communications.
We’ve been awarded the European Seal of E-Excellence in Silver on the occasion of world’s leading IT trade fair CeBIT in Hanover – and we’re especially honoured as we receive the prestigious seal for the second time in a row. With the seal the EMF (Forum of e-Excellence) and its partner associations (in Germany: BVDW e.V.) rewards companies with an excellent track record in innovation marketing. Let’s go for Gold in 2013!
Arnaud Lorrain joins apprupt as Sales Strategy Manager. In this position the 29-year-old will be in charge of developing creative concepts for mobile advertisers and agencies. Moreover he’s responsible for mobile trendscouting. Arnaud comes from dtp entertainment, before he worked for Jamendo.com and Peugeot.
Another great win for our team is Tobias Glowienka. He joins us as Senior Finance Manager, responsible for acoounting and controlling. Prior to his engagement at apprupt Tobias worked as Financial Controller for business network XING.
We’ve secured another publisher for our premium network – the iPhone app and Web app of the leading business network XING has joined our network a few weeks ago. For mobile advertisers XING represents an extremely interesting and high quality decision-maker target group.
Our ever-broadening network most recently also offers channel bookings for mobile advertisers, e.g. lifestyle & entertainment, decision makers, economics & finance or IT & telecommunications just to name a few. Our sales team is looking forward to answering your questions via email email@example.com or via fon +49 (0)40 3252787-0.
Jascha Samadi, Managing Director & Founder of apprupt, will give a lecture on the first round of mobile business conference on November 29 in Cologne. The two-day conference offers solutions for a wide range of core issues around the mobile business industry. Join our lecture: “Mobile advertising – formats, targeting, tracking and performance records of mobile campaigns”
Today we are pleased to announce that we secured another round of financing with Deutsche Telekom (T-Venture), Neuhaus Partners and KfW!
Neuhaus Partners has supported us since apprupt started in 2008. With T-Venture and KfW, our two other key investors continue to invest in apprupt. We will use this new funding to expand particularly our sales and development teams and we will continue to invest in innovative technology.
The subject of targeting in the mobile channel is becoming increasingly important. Therefore we are especially pleased to introduce a groundbreaking new product:
Just in time for upcoming dmexco we now offer mobile advertisers with our new Mobile Re-Targeting solution another option to improve performance of mobile campaigns.
As the first two advertising clients to use the new targeting technology within their iPhone app campaigns in our network, we’ve won Europe’s leading hotel portal HRS and the location-based service provider GETTINGS.