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Fundamentals
Performance Analytics
Performance Network
Download Tracking
Download Tracking Library Installation & Operation
- How do I integrate the download tracking library into my app?
- What data does the download-tracking library communicate to apprupt?
- How big is the library footprint?
- When is the data transmitted to apprupt?
- Does the download-tracking library affect the performance of my app in any way?
- Is the download-tracking library compatible with other libraries?
Fundamentals
What is apprupt and what products do you offer?
apprupt is a performance marketing network for mobile applications and offers the apprupt performance marketing suite for iPhone app developers. As part of the Performance Marketing Suite apprupt offers apprupt Performance Analytics and the apprupt Performance Network.
Performance Analytics enables developers to measure and optimize success and outcome of their app marketing by tracking exactly how many downloads were generated through a specific link.
The Performance Network is a pioneering opportunity for developers to generate additional downloads by distributing apps on a pay-per-download basis within an affiliate network of wide-reaching and target group-specific mobile and in-app publishers.
How much do I have to pay for using the Performance Marketing Suite?
Using the Performance Marketing Suite is absolutely free. We might launch premium features with costs in the future - the basic version will, however, remain free of charge.
For downloads generated through the Performance Network, developers pay at least 0,35€ or share 30% of their gross revenues less the Apple share (30%).
What do I need to do to benefit from the Performance Marketing Suite?
Register here for free, download and integrate the download tracking library into your app. Use the Performance Marketing Suite as soon as your app is approved by Apple, in order to provide proper download-tracking and usage of apprupt’s products.
What platforms/mobile OS does the Performance Marketing Suite support?
At the moment, the Performance Marketing Suite supports apps for the iPhone and iPod Touch only. Versions for other mobile operating systems will be released in the future. If you develop apps for other platforms, send us an email to developer@apprupt.com and we will notify you as soon as the Performance Marketing Suite is ready for the platform you are developing for.
Performance Analytics
What is apprupt Performance Analytics and what can I use it for?
Performance Analytics enables you to measure and optimize success and outcome of your marketing by tracking exactly how many downloads were generated through a specific mobile or online link.
Performance Analytics is for you, if you
- want to find out, which marketing channels are working for you and which are not
- want to know, how much you are paying for customer acquisition (an app download) within and across different marketing channels
- want to optimize your marketing-mix
- want to use your full marketing potential
Performance Analytics works for "bought" online- or mobile-reach (banners, textlinks etc.) as well as any kind of social media links, e.g. Twitter, Facebook or blogs.
In which countries is apprupt Performance Analytics available?
So far, you can use Performance Analytics if you want to track downloads for your app in one of the following App Stores:
France, Germany, UK, Austria, Belgium, Finland, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden, Norway, Denmark, Switzerland.
apprupt Performance Analytics will soon be available in the U.S and Canada as well.
What statistics do you provide in the reportings?
Our statistics provide you with a detailed analysis of your links and campaigns. You receive information on:
- Clicks
- Ø number of clicks/link
- Downloads
- Ø CVR (click to download)
- Revenues generated
- Rankings and ranking changes of your app in the iTunes App Store
What can I use the Performance Analytics reportings for?
You can use the apprupt Performance Analytics statistics to
- find out which marketing channels are working for you and which are not
- find out how much you are paying for customer acquisition (an app download) within and across different marketing channels
- optimize your marketing-mix
- use your full marketing potential
- increase your business profitability
Performance Network
What is the apprupt Performance Network and what can I use it for?
The Performance Network is a pioneering opportunity for developers to generate additional downloads by distributing apps on a pay-per-download basis within an affiliate network of wide-reaching and target group-specific online, mobile and in-app publishers.
Include your app into the Performance Network to
- Reach new and untapped users within a wide-reaching and target group-specific affiliate network
- Benefit from cost effective user acquisition - you will never pay more than you earn
- Not take the risk of paying per view or per click - you only pay if additional downloads are generated for you
- Benefit from side effects such as a higher ranking in the iTunes App Store and additional user feedback
How much do I pay for downloads generated through the Performance Network?
For downloads generated through the Performance Network, developers pay at least 0,35€ or share 30% of their gross revenues less the Apple share (30%). The amount payable will be deducted from your funds that you can add to your account in the Billing Management-section.
How can I add funds to my account?
At the moment we offer PayPal as a solution to easily and securely add funds to your apprupt account. You may add funds to your account in the billing management-section.
What statistics do you provide in the reportings?
The reporting provides you with information on
- App clicks within the Performance Network
- Number of generated dowloads through the Performance Network
- Ø CVR click to download
- Total revenues through the Performance Network
- Total costs of user acquisition
- Estimated net profit
- Rankings and ranking changes of your app in the iTunes App Store
Download Tracking
How does the download tracking work?
The tracking works as follows:
1. A user clicks on a link you have created with apprupt Performance Analytics (e.g. on a blog or a banner) or a user clicks on your app included in the Performance Network.
2. The user is led to the detail page of your app in the iTunes App Store and downloads your app.
3 After the user has launched the app for the first time, the download-tracking library communicates the relevant data to apprupt.
4. apprupt matches user data from before and after the specific app download and connects the download to its origin.
5. apprupt provides you with information on downloads, conversion rates and other relevant statistics.
Does the download tracking work for free and paid apps?
In its current version the download-tracking only works for paid apps. We are, however, working on a download-tracking solution for free apps already and will launch it shortly.
Download Tracking Library Installation & Operation
How do I integrate the download-tracking library into my app?
Please find instructions and screenshots concerning the integration of the download-tracking library in our download tracking-section.
What data does the download-tracking library communicate to apprupt?
After an app download, the Performance Analytics library communicates
- purchase time
- the iTunes Store-ID
- hardware used for purchase (Computer, iPhone or iPod Touch)
- device type (iPhone, iPhone 3G, iPod Touch, etc.) and OS version
- the unique identifier (UDID) of the device
- language code of the device
to the apprupt server.
How big is the library footprint?
The library has a very small footprint of 54kb.
When is the data transmitted to apprupt?
The download tracking library asynchronously communicates the data after the first launch of the app, if an internet connection is available. If this is not the case, then data transmission will be initiated again, the next time the app is launched.
Does the download tracking library affect the performance of my app in any way?
No, the download tracking library does not affect the performance of your app in any way. It leaves a very small footprint of 54kb.
Is the download tracking library compatible with other libraries?
Absolutely. The download tracking library is compatible with other libraries and also can be integrated into the app alongside other libraries.
