apprupt http://www.apprupt.com/en/ Rethink Mobile Thu, 23 May 2013 10:45:07 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Let’s entertain you! http://www.apprupt.com/en/blog/2013/03/22/its-where-the-musics-at/ http://www.apprupt.com/en/blog/2013/03/22/its-where-the-musics-at/#comments Fri, 22 Mar 2013 11:10:10 +0000 apprupt communications http://www.apprupt.com/?p=12481 Continue reading →]]>

We have started marketing the mobile display inventory of adplace.com, the advertising platform of the radio app-focused global digital agency, Spoiled Milk.

Every month, around 400 German-language radio apps are used by more than five million users, for live radio streaming to mobile devices. We are now contributing to this inventory with mobile display banners, rich media formats and a variety of special advertising formats that have been developed in-house.

More Information

 

]]> http://www.apprupt.com/en/blog/2013/03/22/its-where-the-musics-at/feed/ 0 Tobias Glowienka is Director of Finance & Operations http://www.apprupt.com/en/blog/2013/03/07/tobias-glowienka-is-director-of-finance-operations/ http://www.apprupt.com/en/blog/2013/03/07/tobias-glowienka-is-director-of-finance-operations/#comments Thu, 07 Mar 2013 12:33:26 +0000 apprupt communications http://www.apprupt.com/?p=12487 Continue reading →]]> Tobias GlowienkaOur management team expands! Tobias Glowienka rising to Director of Finance & Operations, and is also joining the company’s extended management team.

The 33-year-old Tobias began working at apprupt in December 2011. Prior to this, the Hamburg-born worker was, amongst other things, employed as Financial Controller at Xing AG. In his new role, the qualified management expert will be responsible for all aspects of finance, including controlling, accounting and legal matters. His duties will primarily involve optimising and developing business-related processes; reporting and financial statements, as well as budget planning and management.

 More information

]]> http://www.apprupt.com/en/blog/2013/03/07/tobias-glowienka-is-director-of-finance-operations/feed/ 0 New face in the Account Management team http://www.apprupt.com/en/blog/2013/02/01/new-face-in-the-account-management-team/ http://www.apprupt.com/en/blog/2013/02/01/new-face-in-the-account-management-team/#comments Fri, 01 Feb 2013 09:05:03 +0000 apprupt communications http://www.apprupt.com/?p=11846 Continue reading →]]> We starting the new year with a new appointment to our Sales team. Digital marketing expert Jenny Sefkow is moving from the mail order company OTTO to our Account Management department.

As Key Account Manager South, Jenny will be the direct contact for media planners in the southern region and will have special responsibility for the supervision and coordination of mobile branding and performance campaigns.

The new appointment will be accompanied by Martin Behrendt, previously Key Account Manager South at apprupt, assuming the position of Product Manager.

Check out Jennys profile on Xing!

Welcome in our team, Jenny!

 

]]> http://www.apprupt.com/en/blog/2013/02/01/new-face-in-the-account-management-team/feed/ 0 Vote for apprupt! http://www.apprupt.com/en/blog/2012/12/19/vote-for-apprupt-2/ http://www.apprupt.com/en/blog/2012/12/19/vote-for-apprupt-2/#comments Wed, 19 Dec 2012 14:56:11 +0000 apprupt communications http://www.apprupt.com/?p=11210 Continue reading →]]>

The prestigious “The Europe” Award will be presented in January 2013 and now you can vote for us and help with your voice.

The voting is very simple: just click on the link below and like apprupt!

Vote here for us

We appreciate every vote! Thanks in advance – and don’t forget to share ;-)

]]> http://www.apprupt.com/en/blog/2012/12/19/vote-for-apprupt-2/feed/ 0 More manpower for our IT http://www.apprupt.com/en/blog/2012/12/04/more-manpower-for-our-it/ http://www.apprupt.com/en/blog/2012/12/04/more-manpower-for-our-it/#comments Tue, 04 Dec 2012 13:13:24 +0000 apprupt Communications http://www.apprupt.com/?p=10878 Continue reading →]]> Tobias MeergartenSince the beginning of December, we’ ve got another new employee on board in our IT department. Tobias Meergarten joined our team as Project Manager. Tobias comes from TRADIZIO GmbH, where he served as Senior Project Manager and Head of IT & Development. Previously the engineer of technical computer science worked ten years as a team leader at RATIO Entwicklungen GmbH.

Dear Tobias, welcome to apprupt and have a good start!

]]> http://www.apprupt.com/en/blog/2012/12/04/more-manpower-for-our-it/feed/ 0 Two new colleagues in Direct Sales & Business Development http://www.apprupt.com/en/blog/2012/11/05/two-new-colleagues-in-direct-sales-business-development/ http://www.apprupt.com/en/blog/2012/11/05/two-new-colleagues-in-direct-sales-business-development/#comments Mon, 05 Nov 2012 10:22:09 +0000 apprupt communications http://www.apprupt.com/?p=10439 Continue reading →]]> Since October, two other chairs in the Hamburg office are occupied – we warmly welcome our two new colleagues! Emine Heuter and David Volkmann support our team now in Direct Sales and Business Development.

Unsere neue Mitarbeiterin Emine HeuterUnser neuer Mitarbeiter David Volkmann

The 26 year-old Emine Heuter supported us as a Junior Direct Sales Manager and is mainly active as a contact for advertisers. In addition to the direct sales team our Business Development Team is looking forward for a new face as well: David Volkmann, 28 years young, is Business Development Manager at apprupt and is responsible of acquisition of new publishers-cooperations and take care of existing marketing partners, especially in Midtail area.

Welcome in our team!

 

]]> http://www.apprupt.com/en/blog/2012/11/05/two-new-colleagues-in-direct-sales-business-development/feed/ 0 Meet apprupt @ Noah Conference London http://www.apprupt.com/en/blog/2012/11/02/meet-apprupt-noah-conference-london/ http://www.apprupt.com/en/blog/2012/11/02/meet-apprupt-noah-conference-london/#comments Fri, 02 Nov 2012 10:22:31 +0000 apprupt communications http://www.apprupt.com/?p=10425 Continue reading →]]> apprupt at Noah Conference London

The NOAH Conference is one of the best European Internet events. The most famous companies and experts of European online industry meets once a year in London and gives an insight into their work. In addition to online experts and management executives, investors are among the high-profile participants.

However, the conference is not just a good event to acquire knowledge in the segments of online and mobile marketing – the deepening of business relations and of course the Internet business networking dinner party promises a great evening!

We are also represented at NOAH Conference. Our Co-Founder & CEO Jascha Samadi will speak about mobile advertising and tries to answer the question “Who will win the Mobile Industry War”?!

We looking forward to London and a interesting NOAH Conference!

Details

Kategory: “Who Will Win the Mobile Industry War”
Speaker: Jascha Samadi
06.11.2012; 12:05 – 12:30

More informations

 

]]> http://www.apprupt.com/en/blog/2012/11/02/meet-apprupt-noah-conference-london/feed/ 0 Exciting autumn @ apprupt http://www.apprupt.com/en/blog/2012/10/18/10355/ http://www.apprupt.com/en/blog/2012/10/18/10355/#comments Thu, 18 Oct 2012 10:15:24 +0000 apprupt communications http://www.apprupt.com/?p=10355 Continue reading →]]> Hamburg – Munich – Dusseldorf – London – and back again: the autumn will be very exciting at apprupt! Our CEO Jascha Samadi talked about challenges and potentials of the growing mobile market a few days ago on 92m – Hamburg Online Forum  – and more exciting events are coming up!

We look forward to the following events in autumn:

apprupt auf den Medientagen München

+ Medientage München

Panel: Mobile First? – Die Kraft der mobilen Werbung Ein Blick über die Ländergrenzen “Möglichkeiten und Potentiale von Mobile Marketing in Deutschland, Österreich und der Schweiz”
Speaker: Jascha Samadi
25.10.2012, 16:00

More informations

apprupt auf den Mobile Capital Düsseldorf

+ Mobile Capital Düsseldorf

Category: Mobile as Medium
Speaker: Jascha Samadi
05.11.2012, 16:05

More informations

apprupt auf der Noah Conference London

+ Noah Conference London

Category: “Who Will Win the Mobile Industry War”
Speaker: Jascha Samadi
06.11.2012; 12:05 – 12:30

More Informations

We travel a lot in the next three weeks and look forward to exciting events, interesting discussions and new contacts!

]]> http://www.apprupt.com/en/blog/2012/10/18/10355/feed/ 0 brand new technology: ad visibility http://www.apprupt.com/en/blog/2012/09/06/brand-new-technology-ad-visibility/ http://www.apprupt.com/en/blog/2012/09/06/brand-new-technology-ad-visibility/#comments Thu, 06 Sep 2012 08:04:29 +0000 apprupt communications http://www.apprupt.com/?p=10035 Continue reading →]]> Ad VisibilityWe have developed a brand new and so far unique process of ad delivery in our mobile marketing portfolio! Thanks to a new process, our in-house designed ad server technology we will postpone ad delivery until the respective ad space actually appears on the user’s mobile screen. This allows mobile publishers to monetise their inventory even more effectively with additional CPM ad placements in the areas of mobile environments that are not immediately visible. It will also be possible for the first time to charge for a 100 percent valid click-through rate, even for ads appearing in the area of a mobile website or app not immediately visible.

The great advantage of measuring ad visibility: In the past, mobile publishers were faced with the problem that CPM marketing revenue, which is generally based on page impressions, could only be generated from a CPM ad space in the immediately visible area of an app or mobile web page. An ad impression in the area not immediately visible could not automatically be defined as an actual ad view. From now on ad delivery and billing will only be effected once the ad space appears in response to the user scrolling down the smartphone display.

Initial analyses conducted in the mobile environments of six regional daily newspapers showed a visibility level of over 70 percent for ads that were placed underneath articles. More Informations

 

]]> http://www.apprupt.com/en/blog/2012/09/06/brand-new-technology-ad-visibility/feed/ 0 New Board member for sales http://www.apprupt.com/en/blog/2012/08/29/new-board-member-for-sales/ http://www.apprupt.com/en/blog/2012/08/29/new-board-member-for-sales/#comments Wed, 29 Aug 2012 12:40:49 +0000 apprupt communications http://www.apprupt.com/?p=9975 Ann Berit Doebel! She supports us as Junior Agency Sales Manager North. With immediate effect, she will actively support the Sales Team Nord as the Junior Agency Sales Manager. Continue reading →]]> Ann Berit Doebel We warmly welcome our new colleague Ann Berit Doebel! She supports us as Junior Agency Sales Manager North. With immediate effect, she will actively support the Sales Team Nord as the Junior Agency Sales Manager. The 24-year-old will play a key role in customer acquisition and agency support. The graduate holds a Masters degree in Business Management.

In addition to the new appointment, we also announce two promotions in the Sales department. Christopher Hennig now holds the position of Senior Key Account Manager North and Jan-Hendrik Seyfahrt took over direct customer business as Head of Direct Sales in August.

]]> http://www.apprupt.com/en/blog/2012/08/29/new-board-member-for-sales/feed/ 0