We have started marketing the mobile display inventory of adplace.com, the advertising platform of the radio app-focused global digital agency, Spoiled Milk.
Every month, around 400 German-language radio apps are used by more than five million users, for live radio streaming to mobile devices. We are now contributing to this inventory with mobile display banners, rich media formats and a variety of special advertising formats that have been developed in-house.
Our management team expands! Tobias Glowienka rising to Director of Finance & Operations, and is also joining the company’s extended management team.
The 33-year-old Tobias began working at apprupt in December 2011. Prior to this, the Hamburg-born worker was, amongst other things, employed as Financial Controller at Xing AG. In his new role, the qualified management expert will be responsible for all aspects of finance, including controlling, accounting and legal matters. His duties will primarily involve optimising and developing business-related processes; reporting and financial statements, as well as budget planning and management.
We starting the new year with a new appointment to our Sales team. Digital marketing expert Jenny Sefkow is moving from the mail order company OTTO to our Account Management department.
As Key Account Manager South, Jenny will be the direct contact for media planners in the southern region and will have special responsibility for the supervision and coordination of mobile branding and performance campaigns.
The new appointment will be accompanied by Martin Behrendt, previously Key Account Manager South at apprupt, assuming the position of Product Manager.
Check out Jennys profile on Xing!
Welcome in our team, Jenny!
Since the beginning of December, we’ ve got another new employee on board in our IT department. Tobias Meergarten joined our team as Project Manager. Tobias comes from TRADIZIO GmbH, where he served as Senior Project Manager and Head of IT & Development. Previously the engineer of technical computer science worked ten years as a team leader at RATIO Entwicklungen GmbH.
Dear Tobias, welcome to apprupt and have a good start!
Since October, two other chairs in the Hamburg office are occupied – we warmly welcome our two new colleagues! Emine Heuter and David Volkmann support our team now in Direct Sales and Business Development.
The 26 year-old Emine Heuter supported us as a Junior Direct Sales Manager and is mainly active as a contact for advertisers. In addition to the direct sales team our Business Development Team is looking forward for a new face as well: David Volkmann, 28 years young, is Business Development Manager at apprupt and is responsible of acquisition of new publishers-cooperations and take care of existing marketing partners, especially in Midtail area.
Welcome in our team!
The NOAH Conference is one of the best European Internet events. The most famous companies and experts of European online industry meets once a year in London and gives an insight into their work. In addition to online experts and management executives, investors are among the high-profile participants.
However, the conference is not just a good event to acquire knowledge in the segments of online and mobile marketing – the deepening of business relations and of course the Internet business networking dinner party promises a great evening!
We are also represented at NOAH Conference. Our Co-Founder & CEO Jascha Samadi will speak about mobile advertising and tries to answer the question “Who will win the Mobile Industry War”?!
We looking forward to London and a interesting NOAH Conference!
Details
Kategory: “Who Will Win the Mobile Industry War”
Speaker: Jascha Samadi
06.11.2012; 12:05 – 12:30
We have developed a brand new and so far unique process of ad delivery in our mobile marketing portfolio! Thanks to a new process, our in-house designed ad server technology we will postpone ad delivery until the respective ad space actually appears on the user’s mobile screen. This allows mobile publishers to monetise their inventory even more effectively with additional CPM ad placements in the areas of mobile environments that are not immediately visible. It will also be possible for the first time to charge for a 100 percent valid click-through rate, even for ads appearing in the area of a mobile website or app not immediately visible.
The great advantage of measuring ad visibility: In the past, mobile publishers were faced with the problem that CPM marketing revenue, which is generally based on page impressions, could only be generated from a CPM ad space in the immediately visible area of an app or mobile web page. An ad impression in the area not immediately visible could not automatically be defined as an actual ad view. From now on ad delivery and billing will only be effected once the ad space appears in response to the user scrolling down the smartphone display.
Initial analyses conducted in the mobile environments of six regional daily newspapers showed a visibility level of over 70 percent for ads that were placed underneath articles. More Informations
We warmly welcome our new colleague Ann Berit Doebel! She supports us as Junior Agency Sales Manager North. With immediate effect, she will actively support the Sales Team Nord as the Junior Agency Sales Manager. The 24-year-old will play a key role in customer acquisition and agency support. The graduate holds a Masters degree in Business Management.
In addition to the new appointment, we also announce two promotions in the Sales department. Christopher Hennig now holds the position of Senior Key Account Manager North and Jan-Hendrik Seyfahrt took over direct customer business as Head of Direct Sales in August.
The year 2012 is no longer the youngest, and it is time for us to leave the first six months of the year again to reminisce. It was an exciting half-year: in terms of sales, reach, product innovation and human resources we could continue to grow. Our team includes more than 40 employees in Hamburg and Dusseldorf. We also have expanded with MobileFIT our mobile format ads range to great branding formats, and recently we launched our in-house developed Mobile Device Recognition processes. Some of you may have noticed, that our corporate design is in a friendly orange now – and generally there is a lot happening on our website!
We are pleased with the successful first half year and are excited about the next few months!
We proudly present our brandnew tracking method which differs substantially from existing alternative solutions without UDID recognition in how it determines the effectiveness of ads. The so called mobile device recognition system was developed over the past 18 months in parallel to using UDID. While our method has reached 85 percent accuracy, compared to UDID tracking.
Last August, Apple announced its intention to start rejecting apps from the App Store that allow the use and transfer of UDID (Unique Device Identifier). Advertisers, publishers, advertising service providers and marketing companies are now faced with the challenge of developing alternative tracking methods. Our data protection-compliant mobile device recognition system can currently detect 85% of all user activity error-free, compared with the extremely reliable UDID tracking system.
Find more information about mobile device recognition method here
