Click-To-Action

Targeting

MIAd (Mobile Interactive Ads) enable advertisers and m-commerce providers to promote their products and services in a target group specific way with high-quality reach in the German mobile web. MIAd features focus on lead generation in the mobile web by enabling the consumer to directly interact with the advertiser’s brand.

Following MIAd features are available:

  • Click-to-call: Generating calls to customer service center or hotline (objective: sales or leads)
  • Click-to-registry: User fills in a form, to register for following actions: call-back from customer hotline, sending of material (by mail or email), newsletter registration
  • Click-to-email: Generating emails to a predefined email address (e.g. to take part in a lottery)
  • Click-to-sms: Generating an sms to a pre-defined call number (e.g. to take part in a lottery or voting)