Targeting

Our innovative targeting solutions assure that your products
are targeted only to adequate target groups and to improve
perfomance of your campaigns:

  • GEO / location: Local or regional placement of mobile campaigns
  • Usage-specific situations: Ad delivery to specific times & within specific environments
  • Network speed: WLAN, 3G
  • Device: iPhone, iPod, iPad etc.
  • OS version: e.g. < iOS 4.2
  • Operator: Telekom, o2, Vodafone etc.

Additionally apprupt provides a brand-new Retargeting technology. We offer three consecutive steps:

Step 1 – Customer acqusition via app push: specific designation of all users, who don’t have installed an app!

Step 2 – Reactivation of existing customers: specific designation of all non-users of an app. Via click on an ad the user will be redirected directly onto the app’s homepage.

Step 3 – Retargeting – specific designation of shopping basket drop-off customers: Retargeting is designed as a follow-up step after the reactivation of existing customers. It enables the specific redesignation of those users in our network, who browsed and searched for products but not bought it.

Targeting

Testimonials

I use apprupt’s network as it enables me to get more reach and downloads for my app. For me as a developer, it’s crucial to get hold of my target audience in the most effective way.

Alexander Blach iPhone App Developer

I’m using apprupt’s services for promoting my iPhone App ’AroundCal’. Thanks to the huge reach of apprupt’s publisher network, the app has been pushed to a top ranking position in the Apple App Store category „Productivity“ in a very short time.

Diethard Seiferth iPhone App Developer

With the help of apprupt’s service we were able to market our New Yorker iPhone App, launching it in a target-group-specific way and with a massive reach on the mobile web. Most notably, we are confident with the high-quality network of premium publishers that apprupt is providing. We are also very satisfied with the campaign’s success and apprupt’s customer service.

Volker Putzmann, Marketing Director, New Yorker

Case Studies

BMW i - PDF hier downloaden
textunes - PDF hier downloaden