02/09/2011: apprupt’s Premium Downloads to take “myTaxi” iPhone app to the top in the iTunes App Store

apprupt’s Premium Downloads to take “myTaxi” iPhone app to the top in the iTunes App Store

The taxi-ordering app is benefiting from advertising with the apprupt Mobile Premium Network, gaining a 1st place ranking in the Productivity category and a significant increase in users

Hamburg, February 11th, 2011 – apprupt, the first premium performance network for mobile applications, drove the myTaxi iPhone app to 1st place in the Productivity category and achieved significantly higher usage with the help of a geo-targeting campaign.

The free myTaxi app enables iPhone users to easily order taxis with a single touch as well as many other benefits, including live location tracking and driver details.

Using a carefully orchestrated geo-targeting campaign (Hamburg, Cologne/Bonn areas) in apprupt’s high-coverage Premium Performance Network, the app went from number 72 to number 1 in the App Store’s Productivity category within a few days. Furthermore – detailed analysis of during the campaign by myTaxi shows that apprupt users are up to three times more likely to book taxis using the app than users from other advertising channels.

Sven Külper, Managing Director at Intelligent Apps GmbH, developers of the myTaxi App said: “The download figures for our app rose so sharply thanks to the performance campaign in the Premium Network, that the app is now in 1st place in the Productivity category in the App Store. We were also able to determine that the app downloads through apprupt are significantly more valuable than those from other channels in light of the above-average usage rate of our taxi ordering service.”

Jascha Samadi, Managing Director for Sales & Marketing at apprupt GmbH, adds: “For Advertisers increasingly theactual value of a campaign is ultimately dependent upon the subsequent usage of the app. Our premium approach, which entails sustained usage of the downloaded apps, allows us to deliver downloads that are significantly more valuable to app advertisers.”

Contact:
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
E-Mail:presse@apprupt.com
www.apprupt.com