03/01/2011: apprupt receives European Seal of E-Excellence

apprupt receives European Seal of E-Excellence

The Hamburg-based mobile performance marketing specialist has been awarded the prestigious silver seal.

Hamburg, March 1st, 2011 – apprupt GmbH, the first premium performance network for mobile applications marketing has today been awarded the silver European Seal of Excellence at the CeBIT trade show in Hanover.

Since 2003, the European Forum of E-Excellence (EMF) has been annually awarding the seal to companies in the e-commerce sector which have distinguished themselves through outstanding product developments and services as well as through excellent marketing strategies. Winners over the past years have included such well-known companies as zanox, Vibrant Media, Inxmail, Quisma, and nugg.ad.

apprupt managed to impress the jury, comprised of European multimedia associations, with its innovative business model for performance-based app marketing. apprupt provides advertising companies and app developers with the ability to place their apps within wide-reaching mobile premium publishers in a targeted and cost-efficient manner. For their part, the publishers can implement apprupt’s apps recommendation formats and Contvertising format in order to additionally monetise their mobile traffic and gain additional sources of revenue.

Kjell Fischer, Managing Director and founder of apprupt comments: “We are proud and pleased that, as a young company on the market, we have received the European Seal of E-Excellence in the second year of the company’s existence. It is an endorsement of our aim to provide mobile advertising clients with effective solutions for marketing mobile apps and publishers with new revenue models for their mobile environments.”

About European Seal of E-Excellence
The European Seal of e-Excellence recognizes companies who have demonstrated an excellent track record in the innovative marketing of digital products and services. Awarded annually since 2003 by the EMF and its Partner Associations, the Seal is widely known for recognizing ICT and digital media companies that are promoting themselves in innovative ways. The European Seal of e-Excellence is unique in that it focuses on innovative marketing practices, not on the good or services themselves. While having a great innovative idea is important, knowing how to effectively sell the idea is even more vital for success.

About apprupt
apprupt is the first premium performance network for mobile applications. Through its Premium Network and its Affiliate Network, apprupt enables app developers and advertisers to market their apps effectively to specific target groups – thanks to apprupt, app marketing is becoming transparent and performance-based for the first time. With its Contvertising format and a white label app shop, apprupt enables publishers such as WEB.DE Mobile, Financial Times Germany, MTV Networks, 20minuten and Men’s Health to offer their own users relevant and topical apps and thereby monetize mobile traffic via app recommendations. apprupt has offices in Hamburg and London.

Contact:
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
E-Mail: press@apprupt.com
www.apprupt.com