All new on the Western Front: apprupt opens sales office in Düsseldorf

Newcomer Thomas Mader takes over the management of the office to develop the agency business

Düsseldorf/Hamburg, April 6th 2011 – apprupt, the Premium Performance Network for mobile context advertising, is strengthening its business in Germany with a new branch in Düsseldorf and enlisting an additional experienced mobile professional.

From now on, Thomas Mader will be responsible for managing the newly opened apprupt office in Düsseldorf’s Altstadt. The new site is part of apprupt’s plan to continue developing its national presence following the creation of its first international branch office in London last year. In his role as Senior Sales Manager, Thomas Mader will also drive forward the continued development of agency relations.

The 43-year-old qualified media economist joins us from CONTNET AG, where he had been working for the past two years. Prior to that, he held various senior sales and strategic positions in the media industry and printing industry, including at AOL, AdLINK and JOGO Media. What’s more, he spent 1½ years managing the eGame Research Unit in the Connected Games section of the Bundesverband Digitale Wirtschaft (BVDW).

Jascha Samadi, Managing Director Marketing & Sales, on the new addition: “Thanks to his outstanding expertise, Thomas Mader is the ideal choice for our Düsseldorf office and the continued development of our sales team. We will now be even better able to focus on the needs of established media agencies and enable mobile advertisers to adopt new approaches for successful mobile marketing using our innovative performance solutions.”

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our network of premium publishers, apprupt enables advertisers and app developers to effectively advertise their apps and mobile products to specific target groups in a context-driven way. With its ContvertisingTM format, apprupt also enables publishers such as Financial Times Germany, stern.de, WEB.DE Mobile and Men’s Health to offer their own users relevant and topical mobile apps and products whilst monetizing mobile traffic. apprupt has offices in Hamburg, Düsseldorf and London.

Contact
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
Email: press@apprupt.com
www.apprupt.com