05/02/2011: Mobile Advertising Innovations – performance initiative from apprupt brings new mobile advertising formats into the market

Mobile Advertising Innovations – performance initiative from apprupt brings new mobile advertising formats into the market

Classic advertisers can work effectively in the mobile internet, driven by performance without the need for banner ads and at the same time generate sustainable premium leads

Hamburg, May 2nd, 2011 – With its latest performance initiative, apprupt provides innovative new advertising solutions for the mobile web. This means that even classic advertisers can use apprupt’s extensive network of mobile premium publishing environments to advertise their products and brands in a performance-orientated manner. In addition to the main pillar of context-sensitive advertisement of apps in apprupt’s Premium Performance Network, apprupt is also extending its business activities and now a point of call for non-app advertising companies who want premium coverage and performance-driven marketing in the mobile web. At the heart of this new initiative are the advertising solutions Pocket Ad and MIAd (Mobile Interactive Ads).

Pocket Ads – a cost-efficient substitute for native apps

Pocket Ads as a type of web-based apps provide companies with the opportunity to advertise their brands and products in a similar, sustainable form just like a downloadable native app. The integrable functions include content features such as mapping functions, rich media content, videos and incentive measures such as coupon offers.

The advantage of Pocket Ad is that it can be offered and distributed independently of the app marketplaces. You do not need to offer the application in the usual app marketplace as is necessary with native apps. The Pocket Ad can be directly downloaded via the browser on the user’s smartphone from the environment in which it is offered onto the home screen and used immediately. A positive side effect of this is that the Pocket Ad remains on the device as a permanent lock-in and thus creates additional branding effects for the advertiser. The mail order company OTTO has already used the new format with great success to promote an incentive for free shipping.

MIAd – Mobile Lead Generation through interactive click-to-x formats

Mobile Lead Generation in apprupt’s Premium Network is initially enabled by the use of click-to-call and click-to-SMS advertising solutions. This means that the potential end customer is given a direct means of communication to the brand immediately after advertising contact, whether by SMS to a quick dial address, by telephone or with a call-back function for customer service and acquisition. For Jascha Samadi, Managing Director Sales & Marketing and Co-Founder of apprupt, click-to-x solutions are worth implementing in almost all sectors with a lead focus. “The new format is however an extremely interesting instrument for premium lead generation in the mobile internet, in particular for advertising customers from the finance sector”.

apprupt has already successfully and creatively implemented the click-to-SMS solution with its publishing partners Handelsblatt and freenet for the DRK (German Red Cross) donation incentive in aid of the earthquake disaster in Japan.

Contvertising advertising format guarantees supply to premium segments

Both Pocket Ads and the interactive click-to-x format were supplied via the ContvertisingTM advertising format developed by apprupt. Thanks to context-driven supply of the company’s own ad-server technology, the prominent placement of this format – usually below the editorial article in the premium publisher environment – guarantees adverts that match the content of the article.

apprupt’s network portfolio includes six of the top eight most extensive news and editorial apps. According to AGOF, the network reaches more than 65% of all iPhone users in Germany*. Kjell Fischer, Managing Director Products & Operations explains: “With the two new advertising solutions, we are actively targeting an area which makes it worthwhile for advertising newcomers on the mobile market. Instead of investing five-figure sums in developing native apps we can use the Pocket Ad format to provide a great alternative to advertise brands and products via mobile channels. Click-to-x solutions also provide companies in industries requiring extensive customer consultation with the ideal requirements for directly generating premium leads”.

* Soure: AGOF mobile facts, 2010

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation.

With its Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile, n-tv and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner.

apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
Email: press@apprupt.com
www.apprupt.com