05/19/2011: Mobile traffic in Germany shows large fluctuations throughout the day

Mobile traffic in Germany shows large fluctuations throughout the day

iPhone users are particularly active during morning drive time and evening

Hamburg, 19 May 2011 – All available studies show that mobile Internet traffic in Germany is showing above average growth. However, mobile Internet usage is subject to considerable fluctuations throughout the day, as apprupt has now discovered. Based on the number of Unique Users who were surfing the web on their iPhone, two peak times have been identified during the course of a day:

On weekdays, there is a particularly high number of mobile web users between 7 and 9am. This confirms that mobile devices are used in particular during rush-hour on the way to work. After this first peak, the number of mobile users decreases by an average of 30% until midday, in order to rise slightly again until 4pm, although without reaching the level of the morning rush-hour.

From 4pm onwards, a steady increase in the number of mobile users could be observed which intensified further until the main period of use between 7 and 9pm. By far the greatest number of mobile users has been recorded between 8 and 9pm.

After peaking at 9pm, usage decreases only very slightly. More mobile users are recorded at midnight, for example, than at 3pm in the afternoon.

Moreover data show clearly that compared to any other weekday, Sunday is by far the day with the most iPhone uniques at all.

A short summary of the study’s findings:

On weekdays and Saturdays
• Peak times: 7 to 9am during rush-hour and 7 to 9pm
• More users between 11pm and midnight than between 2 and 3pm in the afternoon

On Sundays
• Most mobile Internet usage compared to all weekdays
• The main period of use in the mornings is moved back by 2 hours (9 – 11am)
• Reaching its peak between 8 and 9pm -> 50% more mobile users than on weekdays during this period

For the purposes of the survey, apprupt has evaluated anonymous unique user stats from its premium mobile network. The apprupt network reaches 65% of all German Unique iPhone users.* (Source: http://www.apprupt.com/en/press/pressrelease/2011-2/01202011-apprupt-network-reaches-two-thirds-of-all-iphone-users-in-germany/)

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile, n-tv and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
Email: press@apprupt.com
www.apprupt.com