07/05/2011: Innovative advertising opportunities on the iPad & Co - apprupt introduces TabletTouch Ad

Innovative advertising opportunities on the iPad & Co – apprupt introduces TabletTouch Ad

Novel advertising format can be integrated into stationary websites, tablet PC users are recommended interesting apps and other mobile products when they visit online websites

Hamburg, 5 July 2011 – apprupt, the premium performance network for mobile context advertising, has developed a new advertising format which, for the first time, is not exclusively designed for mobile Internet, but instead specially for the Internet experience via tablets.

The run on tablet PCs has continued unabated in 2011. The market researcher eMarketer is already estimating that more than 81m tablet PCs will be sold in 2012.* As a result, advertising formats that are specially designed for tablet PCs are gaining in importance. Using the TabletTouch Ad format, apps and other mobile products can now be advertised on stationary websites visited by using an iPad or other tablet PC.

Online sales house Ströer Interactive, ranked on 8th position in Germany’s sales house reach ranking, is the first partner to implement the new format.** In an initial test case with digital newspaper ’Sächsische Zeitung’ (http://www.sz-online.de via iPad) the TabletTouch Ad is integrated at the right bottom corner. When clicking the format the expandable ad shows a cover flow exposing relevant iPad apps and other promoted products. Ad size and positioning as well as colour and the amount of promoted products within the cover flow are customizable and can be fully adapted to the publisher’s needs.

“Our cooperation with Ströer Interactive to launch the TabletTouch Ad clearly shows that our solutions are generating ever increasing amounts of interest among sales-houses and publishers. Our innovative solutions offer marketers, in particular, the possibility of considerably strengthening their own product and format portfolio, especially in the mobile field. With the new TabletTouch Ad solution, we can now provide advertisers with highly eye-catching, attractive environments for their ever-growing web traffic via tablet PCs”, commented Jascha Samadi, Managing Director for Marketing & Sales at apprupt.

* eMarketer, December 2010
** AGOF e.V. / internet facts 2011-02

More information are provided in apprupt’s corporate blog.

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile, n-tv and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
Email: press@apprupt.com
www.apprupt.com