08/09/2011: Cooperation with IDG Business Media: new special interest environments for apprupt’s mobile premium network

Cooperation with IDG Business Media: new special interest environments for apprupt’s mobile premium network

Four premium decision-makers and IT titles from IDG Business Media provide attractive target audiences for mobile advertisers

Hamburg, 9th August 2011 – apprupt, the mobile premium network for performance-based context-driven advertising, is developing its offering with further business and IT titles in collaboration with IDG Business Media’s brand portfolio. In total eight new mobile environments join the apprupt network.

With its Contvertising ad format, apprupt is now integrated both onto mobile websites and also into iPhone Apps of Computerwoche, TecChannel, CIO and CFOworld, where it will deliver context-driven advertising for apps. In contrast to standard mobile banners, Contvertising is designed as an integrative image-text advertising format that displays content-matched, targeted apps to the user.

Advertisers reach specific business decision-makers via IDG Business Media‘s brand portfolio: the mobile websites belonging to the new environments alone reach a total of 180,000 Unique Mobile Users every month*. Stefan Huegel, Online Director for IDG Business Media GmbH, explains: “We are delighted to have found in apprupt a strong partner for the additional monetisation of our mobile offering. With apprupt’s support, alongside premium marketing we can now continue to expand our business in this segment even further.”

Jascha Samadi, Managning Director Marketing & Sales at apprupt, says: “The four titles from IDG Business Media expand our mobile reach sustainably in the premium segment of business decision-makers and IT. Mobile advertisers can reach a very attractive and high-value advertising target audience here. The new cooperation further demonstrates that mobile premium publishers increasingly search for alternatives for additional marketing revenues – and find these at apprupt.”

*Source: AGOF e.V. mobile facts, 2010, monthly average

More informationen will be provided in apprupt’s corporate blog.

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact:
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
press@apprupt.com
http://www.apprupt.com