08/25/2011: apprupt is expanding: Matthias Schenk is taking charge of sales as Chief Sales Officer.

apprupt is expanding: Matthias Schenk is taking charge of sales as Chief Sales Officer

An online industry specialist, he will be responsible for all future sales activities of the mobile advertising provider at both the national and international levels

Hamburg, August 25th, 2011 – apprupt, the mobile premium performance network, has taken on Matthias Schenk for the newly created position of Chief Sales Officer and as a member of the management team.

The 37-year-old industry professional will join the mobile premium performance network on 1 September and will take over responsibility for national and international sales and account management. He will also be responsible for the further development of the sales team, which in the next few months will triple in size.

Schenk brings more than 10 years’ of B2B online experience to the company. Recently he worked as Country Manager DACH & Eastern Europe at the targeting provider AudienceScience, and before that he held the same position at wunderloop. Before that, he headed the direct customer unit at AOL Deutschland Media GmbH as Director Business Development.

Jascha Samadi, founder and Managing Director at apprupt, has high expectations for the new arrival: “In Matthias Schenk we are acquiring a highly experienced industry specialist and proven sales expert to head our sales team. His international publisher, agency and direct customer contacts will be an important asset in our further expansion”.

Schenk is looking forward to the challenges ahead: “With exclusive placements in the premium sector, apprupt guarantees a transparent environment for sophisticated brand and performance advertisers which is unrivalled in the German market. It is now time to develop its status as one of the top mobile premium advertising networks and as an innovative product driver in the German mobile advertising market by tripling the size of its sales team and to introduce it into other European markets.”

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact:
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
press@apprupt.com
www.apprupt.com