09/02/2011: Mobile advertising becomes even more effective - apprupt launches retargeting in its premium network

Mobile advertising becomes even more effective – apprupt launches retargeting in its premium network

The hotel portal HRS and GETTINGS make use of apprupt’s new retargeting technology and become their first advertising client

Hamburg, 2nd September 2011 – apprupt, the premium network for performance-based context-driven mobile advertisng, is launching a mobile retargeting solution at dmexco 2011. This will offer mobile advertisers a new option for increasing the effectiveness of performance-based campaigns in the mobile internet space and minimising loss from spread. Apprupt could win Europe’s leading hotel portal HRS as well as the location-based service provider GETTINGS as its first advertising clients.

The new targeting solution will particularly allow app campaigns to be delivered even more effectively within apprupt’s premium performance network. As a first step those users who already have an app installed on their handset will not be shown any further ads for the app. As a second step the usage of an app can be pushed directly by allowing the app display to be shown again to users who have the app already installed on their handsets. With one click the user will then be directed to the already installed app, the relevant service will start, and the user can then avail of the service.

The new technology in apprupt’s mobile network can also be used to reach shopping basket drop-off customers, using specifically targeted ads for those products in which they showed an interest but did not proceed to buy. As well as retargeting there are further targeting options available such as geo-, device- or time-targeting.

According to Marco Hauprich, Director of Mobile & New Media at HRS: “We are trying out apprupt’s retargeting product as we wish to ensure that our mobile campaigns continue to perform and be as effective as possible. apprupt gives us the possibility of improving the performance of our mobile app campaigns and also of boosting hotel bookings through the HRS App.“

Boris Lücke, Managing Director of GETTINGS: “apprupt has delivered a new, technologically excellent solution which we as an innovative service provider in the mobile channel will be happy to put to use and to continue to track. “The innovative strength of retargeting will have a positive impact on the performance of our mobile campaigns.”

Matthias Schenk, Chief Sales Officer at apprupt, explains: “The fact that we are starting off with two clients as prestigious as HRS and GETTINGS immediately upon the launch of the product at dmexco, shows how rapidly the demand for progressive targeting solutions in the mobile sector is increasing.”

About apprupt
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile, n-tv and Men’s Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.

Contact:
apprupt GmbH
Marcus Hamacher
Senior Manager Marketing & Communications
Tel.: +49 40 – 32 52 787 03
Fax: +49 40 – 32 52 787 29
E-Mail: press@apprupt.com
www.apprupt.com