Archiv der Kategorie: apprupt Performance Analytics

How About Your Product Marketing?

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We are excited today, because we received some awesome news coverage by TheNextWeb and ReadWriteWeb, which has also been quite positive on developer sign-ups so far.

We’d like to pick up a question that was raised in the comments over at ReadWriteWeb and is one that we think is pretty relevant in general.

How are we different from other existing analytics products?

We think it is fair to say that there are iPhone analytics providers out there, which (some of them) have been around for as long as the App Store and are obviously doing a very good job at what they aim to do. Without stretching this post to a few pages, we consider ourselves different in that we focus on a different side of the same medal. These two sides are marketing and product (oversimplified).

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apprupt Feature Review: Top 400 App Ranking

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Are you marketing your app? If so, what are you doing to get your sales off the ground? Write a press release? Twitter about it? Buy ad-impressions? Blog?

The list of possible things you could and can do to increase your sales performance is long but still appears somehow narrow.

No matter what you decide to do, one thing we know for sure is the big impact being listed in the overall and category rankings of the App Store can have on sales. This effect starts kicking in once you have entered the Top 100 of the respective list, as overall visibility and accessibility of your product increases. Of course, the higher you rise in the top lists, the more visibility and sales you gain.

So in our opinion it is of utmost importance for you to know not only when you have entered the top 100, but also how far you are away from entering it. Having an app ranked 105 or 405 makes a big difference in terms of how active you should get to increase your app sales – even if just for a day or two.

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