Existing investors Neuhaus Partners, T-Venture and KfW extend their commitment in the mobile premium performance network
Hamburg, 16th September 2011 – apprupt, the mobile premium performance network has secured further funding. Current investors T-Venture, Neuhaus Partners and KfW are extending their commitment in the company with a considerable seven-digit Euro investment.
This new round of financing supports the company’s leading positioning in the German mobile market as well as its continued internationalisation. The funding will be used to increase headcount in sales and further invest in apprupt’s innovative mobile advertising technology.
„apprupt has become a leading player in mobile performance advertising in Germany in a very short period of time. Mobile is increasingly becoming an integral part of the marketing mix. apprupt has recognised this trend early on and provides advertisers with customized solutions”, explains Philip Missler, Head of Business Unit Advertising, Deutsche Telekom AG.
Paul Jozefak, Managing Partner at Neuhaus Partners, continues: “We have supported apprupt right from the beginning and continue to strongly believe in the team. For the current round of financing we have chosen not to add any external investors since the company is making great progress.”
apprupt’s managing director and co-founder Kjell Fischer on the new round of financing: “We are excited to have received this level of trust from our existing investors and we now look forward to upcoming challenges even more positively. It will continue to be our main priority to meet the growing requirements of the market and our customers with innovative technologies and products.”
apprupt is the first premium performance network for mobile ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. With our Contvertising format, apprupt enables publishers such as WEB.DE, CIO, freenet, TecChannel or Men’s Health to offer their own users relevant apps and products and thereby monetize mobile traffic in a context-driven manner. apprupt is internationally represented with offices in Hamburg, Düsseldorf and London.
About Neuhaus Partners
Neuhaus Partners GmbH, based in Hamburg, Germany, is a leading European venture capital group. It invests throughout Europe in technology companies. Since its founding in 1998 it has completed 57 investments and in 49 of those Neuhaus Partners participated as lead investor. Track Record: Two IPO’s, 20 trade sales, three buy-backs, ten insolvencies. Neuhaus Partners is now investing from its third generation of funds.
T-Venture Holding GmbH was founded in 1997 as a wholly owned subsidiary of Deutsche Telekom AG. It has since then invested in young companies that demonstrate economic and technological synergies with the Deutsche Telekom business units as well as above-average growth potential. Its head office is in Bonn. It is supported and complemented in its activities by T-Venture of America, Inc. in Foster City, Silicon Valley, and in Seattle. Investment activities focus on Europe, the United States and Asia. T-Venture currently manages the T-Mobile Venture Fund, the Connected Life and Work Fund, the T-Home Venture Fund, the T-Systems Venture Fund and the T-Corporate Venture Fund. Further information is available at: www.t-venture.de
Mr Marcus Hamacher
Senior Manager Marketing & Communications