The global Connected TV (CTV) advertising market is on a rapid growth trajectory, fueled by accelerating cord-cutting, the maturation of ad-supported streaming tiers, and advances in programmatic buying and measurement.
The global sports streaming market is on a steep growth trajectory, driven by accelerating cord-cutting, surging demand for live sports on digital platforms, and massive investments in sports media rights
Global streaming content spending is undergoing a structural shift, with streaming platforms surpassing commercial broadcasters as the dominant force in content investment for the first time in 2025. In 2026,
The U.S. live TV streaming market is dominated by six major services—YouTube TV, Hulu + Live TV, Fubo, DirecTV Stream, Sling TV, and Philo—all of which are available nationwide but
The average U.S. household pays for approximately 4 to 6 streaming services, depending on the research methodology and what counts as a “subscription.” The most widely cited figures place the