India’s subscription video-on-demand (SVOD) market is experiencing a transformative growth phase, driven by telecom bundling, sports-led streaming, regional content expansion, and the rapid adoption of Connected TV (CTV). The SVOD
The Asia-Pacific region is the fastest-growing frontier for Free Ad-Supported Streaming TV (FAST), driven by rapid CTV adoption, massive population bases, and ad-supported viewing cultures that naturally align with the
The U.S. television landscape in 2026 is undergoing its most dramatic transformation in history. Streaming has decisively overtaken traditional TV as the primary way Americans consume video content, capturing 47.5%
Roku reached 89.8 million streaming households by the end of Q4 2024, crossed 90 million in the first week of January 2025, and is on track to surpass the landmark
Paramount+ ended 2025 with 79 million paid global subscribers, a figure that remained essentially flat year-over-year after accounting for international bundle expirations and a methodology change excluding free-trial users. Despite