Swati Gupta

India’s over-the-top (OTT) streaming industry is one of the fastest-growing in the world, with total online video revenue projected to more than double from $4.31 billion in 2024 to $9.17

Amazon Prime is estimated to have between 220 million and 250 million paying members globally as of early 2026, making it the world’s largest paid retail membership program. In the

The global smart TV market and the streaming device market are both expanding, but they are on divergent trajectories. Smart TVs are consolidating their position as the dominant gateway for

FAST (Free Ad-Supported Streaming TV) viewership has surged into the mainstream. U.S. viewers streamed 1.8 billion hours of FAST content through August 2025, a 43% year-over-year increase. Today, 64% of

India’s subscription video-on-demand (SVOD) market is experiencing a transformative growth phase, driven by telecom bundling, sports-led streaming, regional content expansion, and the rapid adoption of Connected TV (CTV). The SVOD