Swati Gupta

The Asia-Pacific region is the fastest-growing frontier for Free Ad-Supported Streaming TV (FAST), driven by rapid CTV adoption, massive population bases, and ad-supported viewing cultures that naturally align with the

The U.S. television landscape in 2026 is undergoing its most dramatic transformation in history. Streaming has decisively overtaken traditional TV as the primary way Americans consume video content, capturing 47.5%

Roku reached 89.8 million streaming households by the end of Q4 2024, crossed 90 million in the first week of January 2025, and is on track to surpass the landmark

Paramount+ ended 2025 with 79 million paid global subscribers, a figure that remained essentially flat year-over-year after accounting for international bundle expirations and a methodology change excluding free-trial users. Despite

The global pay TV industry is at an inflection point. While global market revenue continues to grow — estimated between $206 billion and $222 billion in 2025 depending on the