Swati Gupta

Netflix ended 2025 with a record 325 million paid subscribers globally, generating $45.2 billion in full-year revenue — a 16% year-over-year increase. The company surpassed the 300-million subscriber milestone in

Roku’s total streaming hours reached a record 145.6 billion in FY 2025, up 15% from 127.1 billion in 2024. Streaming hours serve as Roku’s primary engagement key performance metric (KPM)

The battle between streaming and cable TV has reached a decisive tipping point. As of December 2025, streaming captured 47.5% of all U.S. television viewing — a record high —

Roku is the dominant connected TV (CTV) platform in the United States, holding 37–39% of the CTV device market throughout 2024–2025 and approximately 34% of all smart TV OS unit

Comcast Corporation, the largest cable and broadband provider in the United States, ended 2025 with 50.77 million total customer relationships across its Connectivity & Platforms segment. The company faces a