Swati Gupta

Roku’s advertising-driven platform business reached $4.15 billion in platform revenue for full-year 2025 — an 18% year-over-year increase — with advertising comprising an estimated 70–80% of that total. The company’s

Tubi, Fox Corporation’s free ad-supported streaming service, has emerged as one of the most significant players in the global streaming landscape. The platform surpassed 100 million monthly active users and

YouTube TV has emerged as the fastest-growing pay TV distributor in the United States, positioning itself to become the nation’s largest pay TV provider within the next one to two

Pluto TV, the pioneering FAST (Free Ad-Supported Streaming TV) service now owned by Paramount Skydance, holds a unique position in the streaming landscape as the most globally available free streaming

The U.S. cable TV industry is experiencing a multi-front revenue collapse. Pay TV subscription revenue declined from a peak of $101 billion in 2014 to approximately $83.4 billion in 2025,