Swati Gupta 
A growing body of consumer research reveals that viewers are increasingly gravitating toward free ad-supported streaming TV (FAST) channels, though paid subscription video on demand (SVOD) services still command a
The 2025–2026 awards season spans multiple months and is spread across a mix of broadcast networks and streaming-exclusive platforms. No single streaming service covers every major ceremony, but a few
The U.S. cable TV industry is in structural decline, with no realistic prospect of recovery. As of 2025, approximately 66.1 million U.S. households subscribe to cable TV — down 37%
The cord-cutting revolution has reached an inflection point. By the end of 2026, an estimated 80.7 million U.S. households will have abandoned traditional pay TV, leaving only 54.3 million homes
Global streaming has entered a new phase defined by maturation in Western markets and explosive growth in emerging regions. As of early 2026, global SVOD subscriptions are projected to reach