Swati Gupta 
Free trials have been a foundational acquisition strategy in the streaming industry, though the landscape has shifted dramatically in recent years. Major platforms like Netflix and Disney+ have eliminated free
The streaming subscription landscape has transitioned from an era of explosive growth to one defined by retention economics. Monthly churn for video streaming services climbed from approximately 2% in 2019
Roku’s free streaming ecosystem has reached unprecedented scale in 2026. The Roku Channel Store now hosts over 36,500 channels and apps, with more than 30,000 available for free. The Roku
Students can save significantly on streaming subscriptions, with discounts ranging from 15% to 83% off regular prices. Most major video and music streaming platforms now offer student-specific pricing verified through
The global smart TV market is experiencing robust growth driven by rising OTT/streaming adoption, smart home integration, AI-powered features, and declining display panel costs. While estimates vary across research firms,