Swati Gupta 
Free streaming apps — encompassing Free Ad-Supported Streaming TV (FAST), Advertising-based Video on Demand (AVOD), and free streaming software — are experiencing explosive growth. The global FAST market was valued
As streaming subscription costs continue to rise in 2026, free trials remain one of the best ways to evaluate a service before committing. However, several major platforms — including Netflix,
The global Connected TV (CTV) advertising market is on a rapid growth trajectory, fueled by accelerating cord-cutting, the maturation of ad-supported streaming tiers, and advances in programmatic buying and measurement.
The global sports streaming market is on a steep growth trajectory, driven by accelerating cord-cutting, surging demand for live sports on digital platforms, and massive investments in sports media rights
Global streaming content spending is undergoing a structural shift, with streaming platforms surpassing commercial broadcasters as the dominant force in content investment for the first time in 2025. In 2026,