Statistics

The U.S. cable TV industry is in structural decline, with no realistic prospect of recovery. As of 2025, approximately 66.1 million U.S. households subscribe to cable TV — down 37%

The cord-cutting revolution has reached an inflection point. By the end of 2026, an estimated 80.7 million U.S. households will have abandoned traditional pay TV, leaving only 54.3 million homes

Global streaming has entered a new phase defined by maturation in Western markets and explosive growth in emerging regions. As of early 2026, global SVOD subscriptions are projected to reach

Free trials have been a foundational acquisition strategy in the streaming industry, though the landscape has shifted dramatically in recent years. Major platforms like Netflix and Disney+ have eliminated free

The streaming subscription landscape has transitioned from an era of explosive growth to one defined by retention economics. Monthly churn for video streaming services climbed from approximately 2% in 2019